Coca-Cola

Challenge - Create a unique fragrance concept for a brand that does not currently have a product in this space. We were responsible for creating the product's identity, crafting its narrative, and proposing the launch strategy.

Fragrance has the ability to trigger memories and transport you to a certain time. We turned to Coca-Cola, a legacy brand known for its iconic taste and deep-rooted presence in people's happy times. With this campaign, we wanted to play around the idea of memory and encourage the audience to relive those times anytime, anywhere.

Role - Art Director, Copywriter

Team - Pankhuri Joshi, Olivia Crutchfield, Surabhi Khare

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