Supergoop
Diversity campaign - Invisible Protection, Visible You.
Challenge: Create a campaign that effortlessly represents diversity by weaving a cause that the brand stands for into its ethos.
As pioneers of inclusive suncare, Supergoop's cult favorite, the Unseen Sunscreen, steals the spotlight. In a world where the journey from skincare research to diverse shade inclusion has been long, we celebrate Supergoop's commitment. Our campaign shines a light on the Unseen Sunscreen, a product crafted for every skin tone under the sun.
Team - Sade Bayan, Katherine Wu, Cellow Price & Surabhi Khare
Role - Art Director