Hinge

Challenge: Turn mundane numbers into a captivating campaign, seamlessly integrating them for an exciting twist.

Hinge stands out among its competitors as the go-to app for meaningful relationships. Their recent user study dropped a fun fact: knowing humor is key before starting a relationship. Based on this data #MemeMates campaign introduces a new feature in the app where now users can send GIFs and Stickers. Because fate is great, memes are better!

Team - Kathy Sumardi, Harshi Shah, Kur Stoffer & Surabhi Khare

Role - Art Director, Creative Strategist

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