Starbucks
Consent Campaign -Tastes better when asked.
Challenge: Design a campaign strategy that can address a social cause or issue for a F&B industry brand.
Through this campaign, we wanted to start a conversation about enthusiastic Consent. We aimed to connect the dots between consent and coffee preferences, crafting impactful messaging. The shocking nature of the copy is aimed to make the viewer stop and think.
Team - Pankhuri Joshi, Shivani Bhagwat & Surabhi Khare
Role - Copywriter and Creative Strategist
